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Design and Art Direction for Urban Outfitters at SXSW 2018, a 4 day music and arts festival held at Space 24 Twenty in Austin, TX.
The concept for the festival was rooted in the idea of the convergence of nature and technology. The slogan BRAVE THE ELEMENTS was created to portray this notion. Each of the 4 days was symbolized by the 4 principal elements of nature: air, earth, water, fire.